Custom Front Ends
Flat-fee pricing based on features and integrations. Tailored to your tech stack. Built to scale.
Base Build
$275,000
7-10 months
Includes feature parity with Olo Serve
+ visual CMS
Dynamic / Commerce
- Olo Pay
- Olo Accounts
- Location Finder
- Local Pages
- Menu with Master Category Option
- Cart
- Checkout
- Upsells
Marketing
- CMS-Controlled Homepage with Customizable Hero
- Visual Marketing Blocks
- Landing Page Builder
- Shoppable Category Integration
Frequently Asked Questions
How does the CMS work with our existing content?
Our visual CMS integrates seamlessly with your existing content workflows. You’ll have full control over homepage content, marketing blocks, and landing pages without requiring technical knowledge.
What does “custom front-end” mean — and how is it different from a standard website template?
A custom front-end means the site is built from scratch (or near-scratch) to meet your brand’s specific needs and workflows. Unlike template-based sites, you get rich integrations (ordering, loyalty, menus, store data), tailored UX flows (cart, checkout, upsells), and performance aligned with enterprise scale.
How do you handle menu changes, store data, and other backend syncs?
We connect directly with the platforms’ APIs (or use webhook hookups where provided), so menu updates, store locations, hours, and other backend data flow automatically into the site — ensuring real-time consistency across all digital channels.
How do you justify the cost of a custom website build over a template solution?
Custom builds offer higher ROI over time through fewer errors, higher conversion rates, better UX, seamless integrations, easier scalability, and less manual overhead. We also offer tools like our ROI calculator to help clients model these long-term benefits.
How long does a typical website build or integration project take?
Timelines vary depending on complexity — number of stores/locations, integration depth, custom features — but we aim for a streamlined process that balances speed with quality. Once requirements are agreed, we aim for a 6-8 month design/dev/launch process.
What happens if we add new services?
Because our builds are modular and integration-based, adding new services later is straightforward. The site architecture is designed for scale so growth doesn’t require a full rebuild.